Webcast: creating a successful content strategy for B2B email marketing

On Wednesday, 25th of May at 3.30pm I’ll be conducting a webcast with B2B Marketing magazine on creating a successful content strategy.

This is a subject that can be vexing for B2B marketers – but I’ve prepared all sorts of tips and ideas for you to managing this very important aspect of your digital marketing. I’ll answer common questions such as:

  • Where do I source great content?
  • What is great content?
  • How do I present it?
  • How can my content be used with both customers and leads?