If you are in business, you probably invest in SEO as part of your online visibility strategy. Did you know that regularly published email newsletters can compliment and enhance your visibility online? I’ve put together four steps to using your email marketing campaigns to increase and enhance your online presence and attract new subscribers.
1. Ensure that your SEO function is turned on within your Newsweaver account – You must switch on Search Engine Optimisation (SEO) within your Newsweaver account in order for your microsite to be accessible to the search engines spiders. Without it, your content is not going to appear in search engine results.
2. Make sure you use your microsite (backpage of your newsletter) – Why? Because it’s your microsite that the search engine spiders trawl, so creation of frequent up-to-date content on your microsite helps maximise search engine optimisation. A microsite is a multi-page newsletter, and provides a source of new and original content and is considered part of your overall website traffic. This will have a positive impact on your website’s ranking and search results placement. It is also a source of new subscribers who discover it through search engine results (ensure you have an attractive sign up box on every page to attract subscribers).
3. Extend the reach of your Google Analytics – If you use Google Analytics, you can use the code in your newsletters as well. Have this function turned on in your Newsweaver account. You will have better tracking between your newsletter and your website by inserting your Google Analytics code into the newsletter’s templates. You can measure your readers’ activities on the newsletter and visits to the website via the newsletter.
4. Use a custom domain for your newsletter – Using a custom domain (eg http://newsletter.ourcompany.com) for your email newsletter will also help your organic search engine visibility. Each successive issue will be counted as fresh content for your website, further helping your organic search visibility. An example of a custom domain is our own Newsweaver newsletter. The custom domain is www.businessofemail.com. All editions of the newsletter reside at this domain, and each newsletter, with its multiple pages, as a URL unique to that issue.