Social Media

Social Media

Driving the success of your social strategy with email marketing

What is the secret to success in today’s digital world? It’s moving beyond marketing in silos – to a multichannel strategy where email and social media work together. Here are three tips to help you make email the glue in your social media strategy: 1. Share your social networks in your newsletter Promote your company’s…

Social Media

Email marketing – How it is like James Bond

I recently spoke at the DMX event held in Dublin. It was a fantastic Digital Marketing Conference, and was fascinating to hear the Keynote speaker, Teddy Goff from the Obama re-election campaign, talk how email marketing played and essential role in fundraising for Obama’s re-election campaign (Most of the $690 million raised digitally was attributable…

Social Media

Newsweaver announces new business intelligence reporting

Newsweaver have just announced a new software release, which includes a new Reporting Dashboard and New Social Media Activity Reporting. New features were also added to Newsweaver’s Social Sharing Toolkit including a ‘Like’ button giving customers even more social sharing power and the flexibility to control social features for each individual article. New Reporting Dashboard…

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