Research & Benchmarking

Research & Benchmarking

The three elements that will determine the success of your survey

Here are three elements of a survey that can lead to failure or success: 1. The survey is complicated or confusing To fail: Questions are double-barreled or measure two different things. Both negatively worded and positively worded statements are used in the survey. Different rating scales are used. These types of questions provide mixed results, as…

Research & Benchmarking

Videos in email marketing… what’s best right now?

The possibility of playing video directly within an email has been ‘on the horizon’ and rising quickly. Video in email marketing Smartphones (esp iOS), using HTML5, can now support video playing in email clients. Embedding videos vs linking to videos is something marketers need to revisit in their email marketing strategy on a regular basis.…

Research & Benchmarking

Opens and clicks are so last year

If your idea of doing email marketing is blasting out an email to your list, making a note of opens and the clicks – and then moving on to your other marketing tasks, you are missing out on one of the most powerful marketing channels available today. Email marketing can deliver ROIs of up to…

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