Here are three elements of a survey that can lead to failure or success: 1. The survey is complicated or confusing To fail: Questions are double-barreled or measure two different things. Both negatively worded and positively worded statements are used in the survey. Different rating scales are used. These types of questions provide mixed results, as…
The possibility of playing video directly within an email has been ‘on the horizon’ and rising quickly. Video in email marketing Smartphones (esp iOS), using HTML5, can now support video playing in email clients. Embedding videos vs linking to videos is something marketers need to revisit in their email marketing strategy on a regular basis.…
You may have read in the news about a recent security issue called the “Heart-bleed Bug”. Since it impacts internet based services, I thought I’d do a quick blog update to let you know how our security team responded here at Newsweaver. First of all – what is the “Heart-bleed Bug”? The Heart-bleed Bug is an…
If your idea of doing email marketing is blasting out an email to your list, making a note of opens and the clicks – and then moving on to your other marketing tasks, you are missing out on one of the most powerful marketing channels available today. Email marketing can deliver ROIs of up to…