Email Marketing

Email Marketing

Poppulo, our new home for internal communications

Companies evolve and so do we, Poppulo is the new home for our internal communications solution. While our name is changing, so too is our software platform – Poppulo now offers more solutions than ever before: Email. Analytics. Events. Campaign Outcome Reporting. Surveys. Advisory Services. And more… What is Poppulo? As part of the rebrand,…

Email Marketing

Newsweaver: one of Ireland’s best employers

Leading innovator has global corporation giants as clients. A pioneering Irish high-tech company with global blue-chip clients has been named one of the country’s best employers. Newsweaver, the groundbreaking communications technology company with clients such as Rolls-Royce, Nike, Shell, Aon Hewitt, amongst many more FTSE 100 and Fortune 1000 companies, has been shortlisted in the…

Email Marketing

Channel that consumers trust most: email

The DMA UK has just released new research: Customer Acquisition Barometer 2014, for any marketers who are placing an emphasis this year on building an in-house database of leads, this will make for interesting reading. Great news for email marketing Consumers say the best channels for getting the information they want is email and the brand’s…

Email Marketing

Email marketing is an ideal communication channel for B2B marketers

Email marketing is cost effective, immediate, measurable and great for quickly testing what works and what doesn’t work – all extremely important where marketing budgets tend to smaller, the purchase decision-making process more complex and forging strong customer relationships is fundamental for success. The real value of email to B2B marketers is in its measurability…

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