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Best Practice

Email marketing is producing measureable ROI for marketers

Does email marketing produce measureable ROI? Yes, it certainly can. MarketingSherpa recently posted a chart laying out the results of their question “Which statement best describes your organization’s perception of email marketing’s ROI (return on investment) at budget time?” Marketers say there is ROI value in email marketing Email marketing is producing an ROI for 60%…

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Participate in the DMA UK’s email marketing client report

The DMA UK’s Email Marketing Council have just launched  their 7th annual National client email survey. If you are a UK marketer, please consider participating in this Annual National Client Email Marketing Report so the results will reflect one of the most up to date resources for UK email marketing research. The survey has always…

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Writing email marketing content? Repurpose, repackage and recycle

The Content Marketing Institute (CMI) has an essential message about your content – and that is to make it work harder for you. Everything you generate is content marketing – including the content you create for your email marketing. When developing a content strategy marketers generally say that one of the biggest challenges they face…

Best Practice

Should you use rented lists for B2B email marketing?

The issue of renting lists often comes up when a company is first embarking on email newsletter marketing and don’t have what they consider to be a ‘big enough’ list. It also comes up when a marketing department is feeling the pressure to build their mailing lists. I call this the “Load and Send” syndrome. An…

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