Of Email

Email Marketing Blog

Posts Tagged: transactional emails

Powerful Communications: Email is number one

Hummmm … I would say that wouldn’t I !! :-)

Actually that’s the title Graham Jarvis, the editor of The Marketing Leaders, gave to my article. And still, after 11 years, despite every new communication channel that has come along, I still believe passionately in the power of email. Today it is one among many, and, as I write in the Marketing Leaders article, email must be used carefully and correctly.


... continue reading

Transactional emails – a secret key to relationship building

Have you ever thought about how your company could make better use of transactional emails?

If you’ve not heard that term before, “transactional emails” are best described as “Facilitating, completing or confirming a previously agreed upon transaction, e.g. order confirmations, shipment updates, or regular account statements.

I recently sat down to a Q&A with email expert Jeanne Jennings. She’s quite keen  on the (careful) use of transactional emails as marketing tools.

... continue reading