The print world has made a high art of selling issues. Newspaper and magazine editorial teams know exactly how to entice us to pick up a copy … They know all about screaming headlines, tapping into our curiosity – and touching our keen interest in a subject matter. Have you ever purchased a publication because... continue reading
One of the top reasons email marketing‘s so powerful is the fact that you can test elements of your emails to improve results for this mailing – or for the next mailing. Marketing Sherpa surveys reveals that testing elements of your email marketing can increase your results by 67%. Pretty compelling reasons to test; but... continue reading
Let’s take a look at the subject line of your emails – and ways to increase your opens and clicks by making a few changes to your subject lines. First things first: Your from field First, I want to emphasise the important job your from field plays in getting opened and clicked. It needs to... continue reading
I am currently putting together a trending report for one of our customers. They publish a monthly newsletter that is sent to the members of their association.
In trending across 5 issues,Â IÂ matched up theÂ subject lines -Â all included aÂ title of one of the articles within the newsletter -Â with the overall most popular articles across those 5 issues:
- Every single articleÂ appearing in theÂ subject lines was in the top 15 most popular articles across those 5 issues.
... continue reading
I’ve just finished reading Debbie Weil’s The Corporate Blogging Book. It’s fantastic! She really got my creative juices flowing and gave me loads of ideasÂ about blogging … I’ll post my thoughts and highlights fromÂ the bookÂ soon.continue reading