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Posts Tagged: metrics

What is the best day to send your email marketing?

What is the most asked question in email marketing? Without a doubt it is – what’s the best day to send? If you wonder about best day/time for your own email marketing campaigns, you’ll find this new MarketingSherpa chart on send effectiveness by day of the week to be very interesting. Here are a few

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Email metrics, measurements and trends

You’ve probably heard how email is so measurable. And if you’re reading this, you are most likely already taking advantage of that ability.  But are you taking full advantage of every aspect – and depth – of this trackability? Yes, there are overview metrics, such as opens and clicks; but there is significant business intelligence

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Use business intelligence to segment your emails

There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these posts, highlighting an example for each of  three.   Today’s

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Email continues to be marketing tool of choice for UK B2B marketers

Here’s a press release regarding a survey of B2B Marketers we did in conjunction with B2B Marketing magazine.

Email continues to be marketing tool of choice for UK B2B marketers

Survey shows that email marketing is now considered to be an integral part of the B2B marketing mix and most UK businesses are expecting their future investment in email to grow.

London, 19th July 2007: According to email marketing provider Newsweaver, email continues to be the marketing tool of choice in B2B marketin

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Sourcing email marketing statistics

marktwain.gif“Lies, damn lies and statistics”

    Mark Twain (1835-1910)

 

I hoard collect and collate email marketing statistics whenever I come across them. Particularly non-US ones. Statistics are but one facet of measuring the success of a company’s email marketing and relationship building efforts.

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