What is the most asked question in email marketing? Without a doubt it is – what’s the best day to send? If you wonder about best day/time for your own email marketing campaigns, you’ll find this new MarketingSherpa chart on send effectiveness by day of the week to be very interesting. Here are a few... continue reading
You’ve probably heard how email is so measurable. And if you’re reading this, you are most likely already taking advantage of that ability. But are you taking full advantage of every aspect – and depth – of this trackability? Yes, there are overview metrics, such as opens and clicks; but there is significant business intelligence... continue reading
There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these posts, highlighting an example for each of three. Today’s... continue reading
One of the top reasons email marketing‘s so powerful is the fact that you can test elements of your emails to improve results for this mailing – or for the next mailing. Marketing Sherpa surveys reveals that testing elements of your email marketing can increase your results by 67%. Pretty compelling reasons to test; but... continue reading
A recent study reported by OurSocialTimes.com found that the sharing of an email message on Facebook provides an appealing recommendation factor. The report notes that this sharing not only extends the reach of your email beyond the inbox – it has been proven to increase click-through rates on the links by up to 50%. So,... continue reading
Click-throughs in a newsletter are an important metric; and there are a number of types of Click-Throughs a marketer can measure.... continue reading
Here’s a press release regarding a survey of B2B Marketers we did in conjunction with B2B Marketing magazine.
Email continues to be marketing tool of choice for UK B2B marketers
Survey shows that email marketing is now considered to be an integral part of the B2B marketing mix and most UK businesses are expecting their future investment in email to grow.
London, 19th July 2007: According to email marketing provider Newsweaver, email continues to be the marketing tool of choice in B2B marketin... continue reading
“Lies, damn lies and statistics”
Â Â Â – Mark TwainÂ (1835-1910)
hoard collectÂ and collate email marketing statistics whenever I come across them. Particularly non-US ones. Statistics are but one facet of measuringÂ the success of a company’sÂ email marketing and relationship building efforts.