Of Email

Email Marketing Blog

Posts Tagged: Email Newsletters

Use business intelligence to segment your emails

There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these posts, highlighting an example for each of  three.   Today’s

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How your local newsagent can provide subject line ideas ….

The print world has made a high art of selling issues. Newspaper and magazine editorial teams know exactly how to entice us to pick up a copy …  They know all about screaming headlines, tapping into our curiosity – and touching our keen interest in a subject matter. Have you ever purchased a publication because

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Increasing clicks in your emails with the use of microsites

Marketers understand the power of including links in an email. They generally create and send emails that have calls to actions through external links, e.g. to a specific landing page on the website created by their IT team, to a deep link on the website – or simply a link to the home page of

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16th May – online International Email Marketing Summit

A wide ranging group of email marketing experts are gathering online to impart their knowledge to you on Wednesday, 16th May at the International Email Marketing Summit. I’ll be conducting my webinar/segment on CONTENT … always a top challenge for marketers … So, join me at noon on Wednesday 16th of May: denise cox: “Creating

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Plan for images off in your emails …

In today’s inbox it’s quite possible that your email will be viewed with images off. As you can see by the image above, if you haven’t thought about how images are used in an email, it can mean your message is not seen – nor is the call to action visible. But, rather than panic

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Ten reasons for moving your newsletter from print to email

The Top Ten reasons – there are plenty more, but it’s a good start: 10. Email remains extremely popular. A recent Stanford University study found that 90% of the 4,000 participants said email was their #1 activity on the internet. Ten years on, despite everything – e.g. spam, new communication channels – email remains the

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Email newsletters as a customer sensing tool

In the current edition of The Marketing Leaders I write about the use of email newsletters as a customer sensing tool. This term refers to the fine-tuning of communications based on an individual’s behaviour or triggered by an event (e.g. shopping cart abandonment). The flexibility of email, including the ability to let the customer decide what they want to receive, allows marketers to refine what is sent with each mailing. (Article)

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Example: personalise by simple data segmenting


I talk ALOT about sending targeted, personal and relevant emails to your subscribers. Perhaps it sounds like too big a challenge – but really it can be done simply, and in incremental steps.

A customer taking this approach is Robert Wentworth-James, CLM’s Head of Sales & Marketing.

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