Posts Tagged: Email Marketing

Take our Email Marketing Insight Survey now

Have 5 minutes to spare and would like to have your say on how you use email marketing? Then take our email marketing survey today.   Now in its fifth year the survey looks at Irish Marketers’ use of email as part of the overall marketing mix and establishes habits, uses, challenges and emerging trends that Irish

... continue reading

A quick guide to email delivery & inbox placement (Part 2)

In part 1 I looked at the bad practices that can affect the general health of your mailing list. It’s important because it can impact your email delivery rates – and can even prevent all your emails from reaching the inbox. In this post I look at best practices for collecting email addresses of new

... continue reading

What the new Gmail tabs mean to email marketing …

Our email marketing customers have been enquiring about the new Gmail tabs, and what impact it will have on their results. I recently sat down with Ian Kenefick, Delivery Analyst at Newsweaver to take a look at this new Google innovation. You can listen to our six minute podcast below. Having trouble listening to this?

... continue reading

What's meant by the term bulk email?

A meme is an idea or image that captures people’s attention and gets shared around the internet. There’s one going around right now that involves describing  ‘what people think I do’…  It has been adopted for a variety of interests and business … This Email Marketing one caught my eye – of course – and

... continue reading

Here are some no-excuse email personalisation ideas

Did you know … marketers who use email personalisation Achieved up to a 57% higher rate of conversion* Achieved up to a 30% increase in opens* Achieved up to a 50% increase in clicks*   Do I have your attention?  It’s clear, personalising your emails is powerful – yet, one of the biggest challenges I

... continue reading

Email marketing | How it is like James Bond

“Tomorrow’s World in Today’s Inbox” I recently spoke at the DMX event held in Dublin … It was a fantastic Digital Marketing Conference, and was fascinating to hear the Keynote speaker, Teddy Goff from the Obama re-election campaign, talk how email marketing played and essential role in fundraising for Obama’s re-election campaign (Most of the

... continue reading

The Send process has been updated

Based on feedback from our customers and how they use our email newsletter software, Newsweaver has updated the Send Process, making the job of testing, reviewing and sending your email even easier. We decided to change the Send functionality because customers repeatedly told us that testing emails and getting feedback and input from others is one

... continue reading

Email metrics, measurements and trends

You’ve probably heard how email is so measurable. And if you’re reading this, you are most likely already taking advantage of that ability.  But are you taking full advantage of every aspect – and depth – of this trackability? Yes, there are overview metrics, such as opens and clicks; but there is significant business intelligence

... continue reading

Tomorrow’s world in today’s inbox ….

I’m speaking at the CIPR’s Internal Communication Conference in London on Wedneday the 7th of November – talking about ‘Tomorrow’s world in today’s inbox’. What do I mean by ‘tomorrow’?  It’s a reflection on how quickly the digital world is evolving and changing the way we engage with information and content. Probably the biggest impact

... continue reading