Of Email

Email Marketing Blog

Posts Tagged: Direct Marketing

Email’s place in your marketing mix

Two articles I’ve written about using email within your marketing mix. Multi-channel Marketing: Prioritise your communications effort (Marketing Leaders, Nov ’07) With so many different channels and ways to communicate with our customers and markets, how can we prioritise our effort, spend and activities? Email has overtaken print Direct Mail (DM) in volume for the

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Multichannel marketing made easy…

Just received this eMarketer article – “Direct Mail Drives Traffic Directly to Web Sites“. It’s an overview of a survey done by the Winterberry Group and InternetRetailer. Though the article was focused on relevance in DM messages… this factoid stood out to me: The “What’s in the Mailbox?” survey found that 21% of respondents visited a

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