Business
Of Email

Email Marketing Blog

Posts Tagged: direct marketing

Email's place in your marketing mix

Two articles I’ve written about using email within your marketing mix.

Multi-channel Marketing: Prioritise your communications effort
(Marketing Leaders, Nov ’07)

With so many different channels and ways to communicate with our customers and markets, how can we prioritise our effort, spend and activities? [‘Prioritise’ article]

Direct Mail + Email = Smart Marketing
(The Business of Email, Oct ’07)

Email

... continue reading