Of Email

Email Marketing Blog

Posts Tagged: Design

The Send process has been updated

Based on feedback from our customers and how they use our email newsletter software, Newsweaver has updated the Send Process, making the job of testing, reviewing and sending your email even easier. We decided to change the Send functionality because customers repeatedly told us that testing emails and getting feedback and input from others is one

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Designs we ❤: The Bond Buzz Newsletter

“What I love most about the new BOND Buzz design is the flexibility;Bond can now create four very different style newsletters from one template.”   “Our customer, Bond Adapt, felt ”The BOND Buzz’ existing design was in need of a general update, which included refreshing the layout, and updating the look and feel to tie

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5 Reasons to redesign your email template (+ before/after examples)

One of the questions our design team regularly gets asked is ‘how do we know it’s time to do a redesign of our newsletter template?’  It’s a good question, as it’s important to regularly check to ensure your template is still working as well as it did originally.  I’ve created a list of potential situations

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Designs we ❤: Map Matters Newsletter

“Rob from really wanted a fresh and modern take on their brand. Their old newsletter was crammed full of great content, but the layout was making it difficult to read. My chief aim was to design a newsletter that was clutter-free, easy to scan and well structured – with a unique and modern identity

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Why, when and how to make your email template mobile friendly

As we all know, smartphone usage is continually on the rise and we can’t ignore the fact that it’s now more likely than ever that your email will be viewed on a mobile device. This poses some challenges for marketers who want to make sure their carefully crafted emails get read and their efforts pay

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Looking Good Everywhere

Denise Cox, our lead consultant at Newsweaver, recently conducted a webinar about Design Strategy (you can view the recorded version here).  I worked with her in covering the approaches needed to make sure your email marketing design displays well and as intended on all platforms – from desktop, laptop, tablets to mobile. This article is

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Increasing clicks in your emails with the use of microsites

Marketers understand the power of including links in an email. They generally create and send emails that have calls to actions through external links, e.g. to a specific landing page on the website created by their IT team, to a deep link on the website – or simply a link to the home page of

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Shared emails can increase click-throughs by 50%

A recent study reported by found that the sharing of an email message on Facebook provides an appealing recommendation factor. The report notes that this sharing not only extends the reach of your email beyond the inbox – it has been proven to increase click-through rates on the links by up to 50%. So,

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Using images to the best effect in your newsletters

I conducted a webinar last week on email design (you can view the 45 minute webinar here). One of the 8 steps to follow in pulling together a design template guide for your designer, is identifying how you are going to use images in your newsletter. I spent some time talking about the use of

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