Getting delivered into your subscribers’ inbox involves a variety of elements that all add up to what the industry refers to as a “good sender reputation”. Your sender reputation indicates to ISPs the trustworthiness of the source of the email that is being delivered, and they then allow the email to be delivered. Delivery and... continue reading
In real estate, the three most important things to look for in a property are location, location, location.
It seems from some recent studies and postings I’ve read that the three most important things an email marketer must have are: reputation, reputation, reputation.... continue reading
I am knee deep in reading up on all the latest ‘rendering’ issues that are impactingÂ email.Â Rendering refers to howÂ your email looksÂ in the subscriber’s inbox (vs. how you *designed* it to look).... continue reading