Internal Communications Blog

Posts Tagged: Benchmarks

Introducing our free IC grader – immediately benchmark your Internal Communication

  Email remains a top channel for corporate internal communications. How does your use of email measure up against internal communications best practices in your industry? Find out with our free IC Grader tool. It takes just a few minutes to fill out – you’ll immediately get a benchmark score against industry best practice. Plus, a customized report to download

... continue reading

Internal Communications email benchmark statistics

Download the Internal Communications email benchmark statistics Newsweaver [PDF]    [Aggregated stats Newsweaver 2014] A blueprint for your global email channel The corporate email channel remains a top go-to tool for internal communicators – but barriers such as inability to measure results are preventing maximum performance. In this whitepaper we summarize key issues around email, provide insight

... continue reading

Exploring the use of email for internal communications

Take our survey which explores the use of email for internal communications We’ve teamed up with Ragan Communications to gather data for an exclusive whitepaper on the use of email in internal communications. We want to benchmark how internal communication teams across the globe are using email to communicate with employees. Once we’re done with

... continue reading

Use business intelligence to segment your emails

There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these posts, highlighting an example for each of  three.   Today’s

... continue reading

Participate in the DMA UK’s Email Benchmarking survey for Clients

Email Benchmarking Survey for ClientsThe DMA UK Email Council is calling for UK companies who use email to promote their products and services to participate in the second “National Email Benchmarking survey for Clients” (closes 5pm Tuesday, 30th October) The Report is designed to complement the National Email Benchmarking Report, which surveys the Email Service

... continue reading

Definitions of Click-Throughs

Click-throughs in a newsletter are an important metric; and there are a number of types of Click-Throughs a marketer can measure. If you are checking industry benchmarks look at the click-through metric used – to ensure you’re measuring like-for-like against your results. Total Email Click-Throughs – This metric attempts to answer the question, “How many

... continue reading