IC
Matters

Internal Communications Blog

Posts Tagged: Benchmark Stats

IC industry ‘not using mobile in spite of trends elsewhere’

inside-ic-internal-communications-survey-statistics-benchmarks

Newsweaver’s internal communications survey ‘Inside IC Survey 2016‘ has shown that the use of mobile by internal communicators is much lower than expected. Almost half of all email opens occurred on mobile phones in 2015, according to a survey by Adestra. That fact represents a major change in the way emails are received, so we

... continue reading

Use business intelligence to segment your emails

There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these posts, highlighting an example for each of  three.   Today’s

... continue reading

Email newsletters can capitalise on B2B search habits

“Currently 80% of web users visit a search engine website every day, actively looking for products, services or information. Within the B2B world, 93.2% of customers use the Internet to research a purchase. In fact, it’s listed as the “first resource” by 63.9% of respondents.” (Source: Base one Search) How an email newsletter can take

... continue reading

Just launched: Email Measurement Accuracy Coalition

Watch this space – standardisation of email metrics has been moving towards the forefront – and just broke through as one of THE hot topics in the email space right now … A post by David Daniels (of JupiterResearch) on his blog yesterday –  announcing the formation of the Email Measurement Accuracy Coalition (EMAC). He’ll

... continue reading

Sourcing Email Marketing Statistics

I hoard collect and collate email marketing statistics whenever I come across them. Particularly non-US ones. Statistics are but one facet of measuring the success of a company’s email marketing and relationship building efforts. But it’s nice to know how business sectors, B2B and B2C industries are measuring up against your own campaigns. I know

... continue reading