Of Email

Email Marketing Blog

Posts Tagged: benchmark stats

Use business intelligence to segment your emails

There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these posts, highlighting an example for each of  three.   Today’s

... continue reading

Email newsletters can capitalise on B2B search habits

“Currently 80% of web users visit a search engine website every day, actively looking for products, services or information. Within the B2B world, 93.2% of customers use the Internet to research a purchase. In fact, it’s listed as the “first resource” by 63.9% of respondents.” (Source: Base one Search)

How an email newsletter can take advantage of this:


... continue reading