Of Email

Email Marketing Blog

Posts Tagged: B2B Email Marketing

The stronger the relationship – the better the results

The strength of the relationship you have with a subscriber will directly impact your results. Often stated … Is it true? Here are top level stats from one our client’s recent mailings. Sector: B2B Service Provider Campaign: Monthly newsletter Segmentation: Prospects, Customers List Open Click-to-Open Prospects 21% 4% Customers 50% 19% Simple segmentation – and

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Email continues to be marketing tool of choice for UK B2B marketers

Here’s a press release regarding a survey of B2B Marketers we did in conjunction with B2B Marketing magazine. Email continues to be marketing tool of choice for UK B2B marketers Survey shows that email marketing is now considered to be an integral part of the B2B marketing mix and most UK businesses are expecting their

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Email newsletters can capitalise on B2B search habits

“Currently 80% of web users visit a search engine website every day, actively looking for products, services or information. Within the B2B world, 93.2% of customers use the Internet to research a purchase. In fact, it’s listed as the “first resource” by 63.9% of respondents.” (Source: Base one Search) How an email newsletter can take

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Event: Effective B2B marketing strategies (DMA) 17 May, London

A key challenge emerging in email marketing is that of INTEGRATION … as in how to integrate all marketing channels within an organization and have them effectively work together. This DMA UK event – “Effective B2B Marketing Strategies” – takes place in London next week (Thursday, 17 May). They plan to tackle issues involved in

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