Of Email

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Posts Tagged: b2b email marketing

Email continues to be marketing tool of choice for UK B2B marketers

Here’s a press release regarding a survey of B2B Marketers we did in conjunction with B2B Marketing magazine.

Email continues to be marketing tool of choice for UK B2B marketers

Survey shows that email marketing is now considered to be an integral part of the B2B marketing mix and most UK businesses are expecting their future investment in email to grow.

London, 19th July 2007: According to email marketing provider Newsweaver, email continues to be the marketing tool of choice in B2B marketin

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Email newsletters can capitalise on B2B search habits

“Currently 80% of web users visit a search engine website every day, actively looking for products, services or information. Within the B2B world, 93.2% of customers use the Internet to research a purchase. In fact, it’s listed as the “first resource” by 63.9% of respondents.” (Source: Base one Search)

How an email newsletter can take advantage of this:


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Event: Effective B2B marketing strategies (DMA) 17 May, London

A key challenge emerging in email marketing is that of INTEGRATION … as in how to integrate all marketing channels within an organization and have them effectively work together. This DMA UK event – “Effective B2B Marketing Strategies” – takes place in London next week (Thursday, 17 May). They plan to tackle issues involved in

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