A recent study reported by OurSocialTimes.com found that the sharing of an email message on Facebook provides an appealing recommendation factor. The report notes that this sharing not only extends the reach of your email beyond the inbox – it has been proven to increase click-through rates on the links by up to 50%.
So, regardless of whether you’re a retailer, travel company, small business, or large enterprise, you can gain by giving your subscribers the opportunity to share your content with friends.
In Newsweaver we offer a number of ways to put social into your emails. These will give your readers the ability to easily share your emails to Facebook, or any number of other social networks:
- Embed social links in the design – Add Facebook , Google , LinkedIn and Twitter icons to your newsletter template. This allows your readers to share your newsletter’s content on their social networks with the click of a button.
- Send the email and share to your social networks at the same time – You can share your email messages at the same time (or later) to your email subscribers, and post to your social networks, such as Facebook and Twitter.
- Offer sharing on a per article basis in your emails – Add Facebook , Google , LinkedIn and Twitter icons to your newsletter template. This allows your readers to share your content on their social networks with the click of a button, making it easier than ever for your content to reach new readers.
- Include a Forward to a Friend link – Did you know 64% of subscribers forward newsletters? It is one of the most popular interactions with an email, and this feature lets your readers easily send a copy of the newsletter to their friends. (Even if people don’t use the feature, it will remind them they are invited to send the newsletter on to anyone they think might find it of interests.)
An added benefit of using social in your emails – you’ll have reports on the activity from your Social Networks so you can measure which network is most effective for your business.
If you are interested in having these features implemented in your Newsweaver account, contact our Support team today.