Cork, Ireland, 10th October, 2011 — The DMA UK has just released their annual DMA / fast.MAP “Email Tracking Study” which details how consumers are still happy to enter into email relationships with brands they trust. This is welcome news for Newsweaver; the leading email engagement specialist.
One of the key findings in the study shows that consumers are not feeling overwhelmed by marketing messages they want to receive. The number of people who find “50% of their emails relevant or interesting” has rocketed from 9% to 30%.
The report also details how the majority of subscribers are happy to enter email relationships with brands they trust and are happy about the frequency when the information is relevant to them.
Another interesting finding was that survey responders “hold on to emails to refer to for later use” – a significant percentage mentioning returning a week later to retrieve a commercial email.
It is clear from the report and very encouraging for ESP’s such as Newsweaver that email is such a strong driver of Website traffic with 22% of consumers “inspired by emails to go to the company’s website via provided URL’s”. Good news for Email Marketing Software Provider, Newsweaver.
Denise Cox, Lead Consultant with Newsweaver states “These results are very encouraging news – it shows how valuable permission-based list building is – but reminds us that the information sent has to be timely, targeted and relevant.”