I’ve now conducted and recorded a webinar providing “Ten essential email tactics for the Higher Education sector” …
In the 45 minutes I took attendees through the ten tactics, also providing many examples showing what our customers in the higher education sector are doing with email using our newsletter software. The Q&A was quite lively – and attendees had great questions for me regarding their own challenges in this sector.
If you are interested in virtually attending the webinar yourself, I invite you to contact firstname.lastname@example.org to get sign in details:
Here are some the areas that I cover in my ‘top ten’ essential tactics:
Layout and design – Learn how these two elements in an email newsletter can help increase delivery, as well as achieve maximum open and click rates.
Content and personalization – The right content to the right reader will differentiate you from other institutions.
Frequency and targeting – Strengthen your relationship with your readers, improve the success of your campaigns and increase engagement.
Sharing and SEO – Make use of social media in your emails to increase the reach of your message, improve the visibility of your institution and engage with your readers.
Tracking and measuring – Use metrics gained from each and every email to ensure the messages you send become more relevant, timely and targeted.