Newsweaver to host online “content” webinar

Cork, Ireland, 16th November, 2011 — Irish Software Company Newsweaver announced today that Denise Cox, lead consultant at Newsweaver will present an online webinar on how to create an email marketing content strategy. The webinar, entitled “Creating a successful content strategy for Email Marketing: 8 easy steps” will go live at 3pm GMT on Tuesday the 22nd of November 2011.

During the informative Free Webinar, Denise Cox will detail how marketers can create winning content for their email marketing strategies in 8 Easy Steps. Denise will also focus on the most successful sources and types of content and how best to use great content in an email marketing campaign.

Email marketing is fast becoming one of the most valuable channels to communicate with prospects and/or customers as well as a means to drive repeat business. It is currently the fastest growing media channel. To harness this power, organisations must ensure they provide valuable content to their subscriber email lists which are essentially a listing of customers and/or prospects that are happy to hear from the organisation.

During the webinar Denise Cox will explain how a successful content strategy with well-thought-out, valuable information can secure an organisations relationship with its subscribers. Denise will also discuss how winning content can drive engagement when supported by interactive tools. This increase in engagement can all be measured with Newsweaver’s in-depth reporting tools which provide valuable business intelligence and Behavioral data.

The Newsweaver webinar will cover:

  • The benefits of setting goals and creating schedules for a content strategy
  • How to identify great sources of content within an organisation
  • How to distinguish the most compelling types of content to get shared and engage audiences
  • Engaging ways to present & personalize content
  • What are the benefits & business Intelligence achieved from a great content strategy which can be used to increase future opens & clicks

Newsweaver CEO and founder Andrew O’Shaughnessy notes: “We are delighted to host this online webinar and to demonstrate to attendees the huge benefits customers and/or prospects can realise from engaging with their audiences through a successful content strategy. Andrew also added “We are seeing a seismic shift in the way B2B and B2C customers interact with companies through mobile marketing, social media, and more importantly opt-in email. To adapt to these changes organisations must endeavour to engage readers with content that is relevant, valuable and interesting”.

About Newsweaver
Newsweaver is an email marketing software provider that enables more than 2,000 organisations in 27 countries to create, deliver and track meaningful email campaigns. Our customers use our technology to create email campaigns that will give them higher levels of engagement with their audiences than any other system in the industry today. The key benefit experienced by our customers is deeper customer insight. This results in higher levels of revenue and increased customer loyalty. With Newsweaver as an Email Software Partner, organisations can enjoy

  • Advanced personalization
  • AB Split Testing
  • Dynamic Content
  • Social Media and CRM integrations
  • Microsite Technology which support SEO efforts
  • Detailed Reporting
  • Activity-based Segmentation