Newsweaver to host online “personalization” webinar

Cork, Ireland, 13th January, 2012 — Irish Software Company Newsweaver announced today that Denise Cox, lead consultant at Newsweaver will present an online webinar on how to accelerate email ROI using personalization. The webinar, entitled “Accelerate your email ROI with personalization: 5 easy steps” will go live at 3pm GMT on Wednesday the 1st of February 2012.

During this informative free webinar, Denise Cox, lead consultant with Newsweaver will take viewers through the steps needed to personalize their emails. Viewers will also learn why they should personalize, what data they should use and what are the most powerful elements of email to personalize.

Email marketing is fast becoming one of the most valuable channels to communicate with prospects and/or customers as well as a means to drive repeat business. It is currently the fastest growing media channel. To harness this power, organisations must ensure they acknowledge the relationship they have with subscribers by providing relevant, personalized content.

During the 45 minute webinar Denise Cox will explain with the use of extensive industry examples how and what to personalize in email marketing. Viewers will learn:

  • Why they should personalize their emails
  • How to source the correct data for personalization
  • Which are the most powerful elements of an email to personalize for best results

Newsweaver CEO and founder Andrew O’Shaughnessy notes: “We are delighted to host this online webinar and to demonstrate to attendees the huge benefits customers and/or prospects can realise from personalization. An email marketing strategy supported with personalized content acknowledges the relationship you have with readers by providing them with content that is timely, targeted and relevant to them. By providing this type of content, email marketers are guaranteed to see an increase in engagement and conversions”.

About Newsweaver
Newsweaver is an email marketing software provider that enables more than 2,000 organisations in 27 countries to create, deliver and track meaningful email campaigns. Our customers use our technology to create email campaigns that will give them higher levels of engagement with their audiences than any other system in the industry today. The key benefit experienced by our customers is deeper customer insight. This results in higher levels of revenue and increased customer loyalty. With Newsweaver as an Email Software Partner, organisations can enjoy

  • Advanced personalization
  • AB Split Testing
  • Dynamic Content
  • Social Media and CRM integrations
  • Microsite Technology which support SEO efforts
  • Detailed Reporting
  • Activity-based Segmentation