Newsweaver will share its customer retention success story at the Cloudforce 2012 Social Enterprise Essentials taking place in Croke Park Conference Centre, Dublin, 28th June 2012.
The Cloudforce Essentials, organised by Salesforce.com, aims to show how companies can become a Social Enterprise and will cover sales, customers services, collaboration, social media monitoring and how companies can develop cloud applications on the Force.com platform.
The event will also provide participants the opportunity to hear from successful Salesforce.com customers. Newsweaver will share its journey of creating the successful customer retention strategy, “The ‘Business of Email’’, in the breakout session ‘Salesforce for Small to Medium Enterprises: Manage Customers and Grow Your Business’.
Marie Moynihan, Marketing Manager Newsweaver, will explain how during a tough economic climate, the marketing group at Newsweaver was challenged not only with supporting new business efforts but also with retaining their existing customer base. The Business of Email was developed using Newsweaver’s own powerful email marketing platform combined with Salesforce to build a sophisticated retention strategy.
The retention plan was focused on providing support to customers through valuable best practice advice and practical ‘how- to’ guides, leading to stronger relationships, greater engagement and the opening of a meaningful channel for two-way communication.
Marie Moynihan stated, “We are absolutely delighted to be presenting our new customer retentions strategy showing the power of using our own email platform in conjunction with Salesforce. By implementing the new strategy we have achieved a significant lift in customer engagement leading to increased revenue for the company. This tells us that our customers are finding the information relevant and engaging’’.
Also speaking at the event are Gerard Lande from Enterprise Ireland and Sanj Bhayro from AVP UK and Ireland.