Newsletter Benchmark stats for: Member Associations, Internal Communications


Email marketing excels in more than just the customer and prospect communication channels.

It works for a wide variety of communication channels, including: internal, franchise, retailers, education, resellers, stakeholders, press and member associations.

I recently aggregated three months worth of stats for all Member Association and all Internal Communication newsletters published through the Newsweaver system – and have included the top level metrics here.

Member Association newsletters, aggregated over three months:

Unique Opens to Delivered: 40%
Unique Clicks to Delivered: 20%

I also like to measure the Unique Click against only those who have opened: 51%

Internal communication newsletters, aggregated over three months:

Unique Opens to Delivered: 61%
Unique Clicks to Delivered: 27%

I also like to measure the Unique Click against only those who have opened: 45%

“Unique Open” – only one open per person is counted
“Unique Click” – only one click per person is counted
“Delivered” = sent minus permanent bounces

 

Posted on 2008-09-05

About the Author, denise cox

Newsweaver's lead communications consultant. With over 15 years experience in communications - from corporate communications to public relations in large and small organizations, denise brings a wealth of knowledge to the world of internal communications.

More About denise cox : Google+

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