Email marketing excels in more than just the customer and prospect communication channels.
It works for a wide variety of communication channels, including: internal, franchise, retailers, education, resellers, stakeholders, press and member associations.
I recently aggregated three months worth of stats for all Member Association and all Internal Communication newsletters published through the Newsweaver system – and have included the top level metrics here.
Member Association newsletters, aggregated over three months:
Unique Opens to Delivered: 40%
Unique Clicks to Delivered: 20%
I also like to measure the Unique Click against only those who have opened: 51%
Internal communication newsletters, aggregated over three months:
Unique Opens to Delivered: 61%
Unique Clicks to Delivered: 27%
I also like to measure the Unique Click against only those who have opened: 45%
“Unique Open” – only one open per person is counted
“Unique Click” – only one click per person is counted
“Delivered” = sent minus permanent bounces
Posted on 2008-09-05