Create an Audience

Create an Audience

Audiences allow you to manage and control which emails a person can receive from a particular Folder. When you Add an Audience to a Folder, only people in that Audience can receive emails from that Folder. When you Import People you must Add People to an Audience in order for your contacts to be able to receive emails. When a person’s Audience matches the Folder Audience, they can receive emails from that Folder. Use the instructions below to create an Audience.

To Create an Audience:

    1. Go to People and click Audiences.

      Note: If you do not see the Audiences option, you are using Simple Audience Management.
    2. Click New Audience.

      Note: If you do not see the ‘New Audience’ button your user role may not include this level of access.
    3. Enter a Name, Display Title and Description for your Audience and click Save.

      • The Audience Name is how you will identify this Audience within the system. It is visible within your account only, and is not seen by your contacts.
      • The Display Title is how this Audience will be described in your People record, Subscribe and Unsubscribe page.
      • The Description is visible within your account only and is not seen by your contacts.
    4. Your new Audience will now appear in your list. You can now Add People to an Audience and Add an Audience to a Folder.

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