Create a Content Popularity by Section Report

When you Create a Custom Report, there are several report types to choose from. Each different report type will help you target the specific data that suits your marketing needs. A Content Popularity Section Report shows metrics for a particular article or section in your Newsletter, on a single or multiple mailings. To create a Content Popularity by Section Report, follow the instructions below:

To Create a Content Popularity by Section Report:

  1. Go Reports and click Custom Reports.
  2. In Custom Report, click New Report.
  3. Enter the Report Name and choose your preferred Report Format for viewing the data.

    Note: Choosing .pdf, .csv or .xls, as the Report Format will reveal Scheduling and Email Options for your report allowing to choose when the report runs and to have a copy emailed to an address you choose. (see below).

  4. Choose the Content Popularity by Section radio button under Report Type and click Next.
  5. Choose an option from the Select emails to report on radio buttons. (These are the emails that your report will be based on.)
  6. Complete the additional parameter options and click Next.

    Report includes – Choose whether your data is displayed in a Grid, Chart or both in your report.
    Report numbers – Choose whether your figures are displayed as Actual Values, Percentages or both in your report.
    Metrics Selected – Choose the metrics being reported on.
    Sections to chart – Choose the sections of the Email that will be reported on.
    Optional rows – Choose if you’d like to include in your report the additional rows of Total and/or Average.
    Optional columns – Choose if you’d like to include in your report the additional columns of the selection average and/or distinct figure.
    Options – This allows you to make changes when running the report.
  7. Choose to filter by Saved Search(or not) and click Next.

    Filter People – This allows you to run your report on a specific group of readers, excluding those not in your selected saved search. Use the checkbox to enable the filter and then and click Edit Selection to choose a Saved Search.
    Note: Checking ‘Allow change when running the report’ check box will enable you to choose, or choose to overwrite, your filters when running your report.
  8. Review your Custom Report and then click Save. (Alternatively click Save & Run to run the report straight away.)

    Note: The Review page is a complete summary of all information entered during the Create a Report process. Review this information carefully to ensure you’re report accurately targets the data you would like to capture.

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