Is your email newsletter template reader friendly?

Here’s a 5-point checklist to use when reviewing your finished newsletter templates

  1. The design is clean and allows the eye to easily navigate through your content
  2. The preview pane space is maximised to draw the reader into the rest of the newsletter
  3. The design is consistent in the company branding, and look/feel of your website
  4. It is designed for images off, but allows for careful use of images that add rather than detract from the reader’s experience **
  5. Inserted content will be easy to skim – using short paragraphs, bullet points and white space

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