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Newsweaver Campaign Outcome Surveys… 3 things you need to know

It’s been said before “Measure outcomes, not outputs”. Yeah, okay. But what does that actually mean? The theory makes perfect sense. Let’s take a large enterprise communicating with their employee base with regards to an acquisition of a competitor. Sure, it’s interesting to see if employees open the email. However, what’s really interesting is whether

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Working in Internal Communications – Real Life Case Study

What are the issues facing those working in Internal Communications? What lies ahead for the future of IC? Let’s find out! We are delighted to report that last month’s first edition of Newsweaver’s Life In IC blog series, was a great success and we received a wonderful response. This week our focus is on Corporate Communications

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Why do we hate organizational change? Blame our brains

Why-do-we-hate-organizational-change?

Our brains are not designed to deal with the 21st century workplace. Work practices have changed massively throughout the centuries, but our brains have not. And every organization on the planet has to contend with the challenges this brings, especially towards organizational change. So says Hilary Scarlett, author of Neuroscience for Organizational Change and speaker

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Top Tips for Building a Successful Business Case

buliding-a-successful-business-case

Purchasing software can be laborious process, requiring alignment across a range of individuals and functions, but this can be made much easier by having a solid business case. This post is intended to help you do just that: craft a compelling business case which will give you the best chance of obtaining the required approvals.

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Top 7 Internal Communications Trends for 2017

Top 7 Internal Communications Trends for 2017

Is there going to be anything radically different in 2017 compared to 2016 or, for that matter,  2015 or 2014?  A recent blog by an IC partner posed the question: The Death of Internal Communication Roles? But while the provocative headline served the purpose of attracting attention, the essence of the piece was more prosaic,

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Internal Communications Strategies – EMEA vs North America

Internal Communications Strategies - EMEA vs North America

Bigger budgets, more influence and better future for internal communications strategies in Europe, the Middle East and Africa (EMEA) versus North America (NA): global survey Significant differences in internal communications (IC) functions between Europe, the Middle East and Africa (EMEA) on one hand, and North America (NA) on the other, have been revealed in a

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