Email marketing: 10 strategies to grow clients, brand awareness and revenue.
Newsweaver is hosting a Free Email Marketing Webinar for Professional Services on Wednesday 13th April, 2011 at 3pm GMT.
Email is an essential communication tool for this industry. No matter what size your company is, email is the most cost effective way of retaining your current customers, growing your client list and increasing revenue.
During this informative webinar, denise cox, lead consultant with Newsweaver, will focus on the essential tactics needed to devise a comprehensive email marketing strategy for your business.
Key topics covered:
Layout and design – Learn how these two elements in an email newsletter can help increase delivery, as well as achieve maximum open and click rates.
Content and personalization – The right content to the right reader will reinforce the value you can offer your customers. Discover what types of content will interest your clients or attract new business.
Frequency and targeting – Strengthen your relationship with clients, improve the success of your cross and up selling programmes, and drive attendance to your seminars.
Permission Marketing – Learn current email best practices for communicating with customers and prospects, including capturing permission, list building and opt-in and out strategies.
Sharing and SEO – Make use of social media in your emails to increase the reach of your message, improve the visibility of your organisation, and engage clients, industry peers and decision makers.
Tracking and measuring– Use metrics gained from each and every email to ensure the messages you send are more relevant, timely and targeted.
Hope you can join us on Wednesday April 13th, 3pm GMT