Opens and clicks are so last year

If your idea of doing email marketing is blasting out an email to your list, making a note of opens and the clicks – and then moving on to your other marketing tasks, you are missing out on one of the most powerful marketing channels available today.

Email marketing can deliver ROIs of up to 2,500%

Yep, you read that right. In a recent post I wrote about the DMA UK’s National client email marketing report, showing that Return on Investment (ROI) has rocketed – more than 50% of respondents said email marketing budgets are likely to increase in 2014 thanks in no small part to ROI hitting nearly 2,500%.

So I now have your attention about email.

Now I want to point you to my colleague Kieran Ivers’ talk – ‘Opens and clicks are so last year’ at the March 12th DMX event in Dublin (You can find out more and register here).

Kieran brings an interesting perspective to email. He has worked at agencies and at global brands across multiple industries. He knows and uses all the marketing channels available to marketers. And he knows first hand that most marketers have email as a ‘get it done’ and then quickly move on to other marketing channels.

Email marketing as part of your multichannel marketing strategy

Kieran is going to talk about how you can achieve maximum ROI on your email marketing campaigns. But you need to move beyond opens and clicks. You need to use your data effectively, you need to use the technology available today to deliver emails that are high impact, interactive, feature embedded multimedia such as video – and most importantly, offer in-depth real time metrics.

P.S. Kieran  worked closely with the Marketing Institute to produce the Email Marketing Insight Report 2013 which year-on-year shows that as a marketing channel, email consistently produces one of the highest returns on investment.

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