Newsweaver is packed with features designed to help you easily create effective email campaigns. Email Marketing has never been easier
With a host of email tracking and reporting tools at your fingertips you get the data you need to make informed strategic decisions that ultimately improve your email marketing strategy & performance.
Get a real-time snapshot of relevant high-level metrics like opens, clicks, delivery reports and engagement over time for your most recent campaigns in one convenient location.
Our “Click Map” reports deliver a heat-map-style representation of your click-through rates, giving you an instant visual snapshot of how your readers interact with your email content.
Newsweaver automatically manages and reports on important metrics like email newsletter delivery rates, subscribers who have elected to unsubscribe and emails that have bounced.
Google Analytics integration
Track your subscribers beyond their email and onto the web by integrating Google Analytics campaign codes into your email campaigns.
Customize a report that tracks the metrics you’re interested in, and we’ll automatically compile it and send it to the relevant members of your team.
Track the results of social networking and interactive features embedded into your newsletters.
Get a 3, 6, or 12 month view on your results. Set your benchmarks and monitor your results over time.
Marketers that segment their email list see better open rates; see lower opt-out and unsubscribe rates; along with better deliverability, increased sales, and greater revenue.
Easy-to-use segmentation tools
Whether you want to segment by traditional demographic attributes like age, sex, location and industry, or want to take it to the next level segmenting by subscriber behavior, it’s simple with Newsweaver.
Automatically generated lists
Once you’ve defined your segmentation criteria, Newsweaver will automatically create lists, adding any new subscribers to specific segments as soon as they meet that criteria.
With Newsweaver you can move beyond the simple “Dear John” and personalize the actual content of your email newsletter:
Article level personalization
personalize your emails with individual articles, groups of articles, images, even entire sections of your newsletter tailored to specific subscriber interests, or to a particular stage in the sales cycle.
personalize words and phrases
Appeal to different groups of subscribers using language that will resonate with them. Replace specific words and phrases to match the reader’s needs, market, industry, sector or business.
Local and regional
Serve your readers content that is tailored and relevant to where they are, including local events or offers, or goods and services available in their particular region.
Easily personalize messages based on a subscribers’ history, including past purchases, registered interests, websites they have visited and events they have attended.