Features Email Marketing

Newsweaver is packed with features designed to help you easily create effective email campaigns. Email Marketing has never been easier

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Interactive Newsletters

Newsweaver’s unique multi-page newsletter technology
is proven to keep readers engaged for longer.

Attention-grabbing articles

These can appear on the front page that entice click-through for more detailed articles on the back-pages.

Incorporate multimedia

Easily embed videos, slideshows, surveys, forms, polls and other interactive multimedia content to increase engagement.

Add Social Sharing

Allow your content-whole newsletter or just articles to be shared across your company’s Facebook, Twitter, LinkedIn and Google+ pages to get real-time sharing of your content and offers.

Real-time Insights and Metrics

With a host of email tracking and reporting tools at your fingertips you get the data you need to make informed strategic decisions that ultimately improve your email marketing strategy & performance.

Quick-view dashboard

Get a real-time snapshot of relevant high-level metrics like opens, clicks, delivery reports and engagement over time for your most recent campaigns in one convenient location.

Click Maps

Our “Click Map” reports deliver a heat-map-style representation of your click-through rates, giving you an instant visual snapshot of how your readers interact with your email content.

List hygiene

Newsweaver automatically manages and reports on important metrics like email newsletter delivery rates, subscribers who have elected to unsubscribe and emails that have bounced.

Google Analytics integration

Track your subscribers beyond their email and onto the web by integrating Google Analytics campaign codes into your email campaigns.

Scheduled reports

Customize a report that tracks the metrics you’re interested in, and we’ll automatically compile it and send it to the relevant members of your team.

Measuring interactivity

Track the results of social networking and interactive features embedded into your newsletters.


Get a 3, 6, or 12 month view on your results. Set your benchmarks and monitor your results over time.

Summary and content popularity

Get easy-to-interpret summary reports for all content activity, or for specific articles, links or landing pages. Then drill down to unearth as much detail as you need.

Advanced List Segmentation

Marketers that segment their email list see better open rates; see lower opt-out and unsubscribe rates; along with better deliverability, increased sales, and greater revenue.

Easy-to-use segmentation tools

Whether you want to segment by traditional demographic attributes like age, sex, location and industry, or want to take it to the next level segmenting by subscriber behavior, it’s simple with Newsweaver.

Automatically generated lists

Once you’ve defined your segmentation criteria, Newsweaver will automatically create lists, adding any new subscribers to specific segments as soon as they meet that criteria.

Behavioral Segmentation

It’s possible to use behavioral triggers in conjunction with demographic data that allows you to target your email content much more effectively, increasing engagement and conversion.

Advanced Personalization

With Newsweaver you can move beyond the simple “Dear John” and personalize the actual content of your email newsletter:

Article level personalization

personalize your emails with individual articles, groups of articles, images, even entire sections of your newsletter tailored to specific subscriber interests, or to a particular stage in the sales cycle.

personalize words and phrases

Appeal to different groups of subscribers using language that will resonate with them. Replace specific words and phrases to match the reader’s needs, market, industry, sector or business.

Local and regional

Serve your readers content that is tailored and relevant to where they are, including local events or offers, or goods and services available in their particular region.

Historical behavior

Easily personalize messages based on a subscribers’ history, including past purchases, registered interests, websites they have visited and events they have attended.

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