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Internal Communications Blog

Articles in Measurement

How to easily measure and set KPIs for internal communications

measure and set KPIs for internal communications

Making molehills out of mountains: taking the mental block out of measurement and KPIs for internal communication Internal communicators are well aware of the importance of measuring their work. In fact, Newsweaver’s recent Inside IC survey revealed that some 95% of IC staff recognise the importance of measurement. Those figures don’t correlate, however, with the

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Why is measurement a four letter word for internal communicators?

Why is measurement a four letter word for internal communicators?

We are constantly being told that measurement is a must for your internal communications. The message has been received – internal communicators think measurement is important. In the Newsweaver Inside IC Survey 2016, over 95% of respondents said it is important or very important to measure the impact of internal communications. However, for most internal

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Score Your Internal Communication Goals

Score your Internal Communications Goals

Data analysis can provide professionals in many walks of life, from sports to communications, with insights into their performance. However, without a focus on the bigger picture (your internal communication goals) the data may not be providing useful information. The English Premiership has returned for its nine month carousel of craziness, with the usual fanfare, hyperbole, razzamatazz

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I’d Do Anything for IC Measurement But I Won’t Do That

i would do anything for ic measurement but I wont do that

No IC Measurer left behind When responding to a survey most IC professionals say that measurement is a priority for the coming year, but the reality is that too few communicators give it the attention and time required to ingrain measurement into IC’s everyday business processes. For example, in the 2016 Gatehouse State of the

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Measuring Intranet Communications

measuring intranet communications

In the first instalment of the series Chris looks at measuring intranet communications. Earlier this year we were joined by Chris Tubb, intranet expert for a webinar on intranet measurement. It was an area of such interest to internal communicators that we asked Chris to work with us on a series of best practice guides

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Internal Comms Measurement: The Path Ahead…

Internal Comms, The Path Ahead

If you missed the first of this 2 part series then you can catch up here. Newsweaver recently launched its first-of-its kind multi-channel measurement solution – learn more about Cross-Channel Analytics. Like most professions, technology is poised to radically change the goalposts for communicators. So what does the future look like? Let’s dust off that crystal

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Cross-Channel Analytics: The Story to Date…

Cross-Channel Analytics: The Story to Date…

In dealing with customers, we heard the same thing over and over again: ‘We love Newsweaver’s email product and its measurement capability but it’s just a shame that we don’t have the same insight across our other channels’ Some customers might have had free or out of the box analytics on their SharePoint Intranet, offering

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Is Measuring Your Internal Communications Waterloo?

Is Measuring Your Internal Communications Waterloo?

As a product manager with Newsweaver, I am fortunate enough to speak to a lot of our customers and internal communications (IC) industry experts on a daily basis. And over the past 18 months I’ve spoken to dozens of IC professionals on the subject of measuring your internal communications. While that may not sound like

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3 Simple Tips For Measuring Internal Communications

measuring-Internal-Communication-measurement

Are you struggling with measuring internal communications? Or are you one of those beleaguered members of the 16% of corporate communicators that aren’t measuring at all? If the idea of trying to pull together data from your organizations intranet, ESN, email platform fills you with dread then rest assured you are not alone. For the

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