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Articles in Measurement

Outcome Surveys – The New Tool For Effective Team Communication

effective team communication

Rejoice, Internal Communicators, for you are unique. As far as I can tell every other business function can show data that illustrates the impact of their work. Sales can point to revenue, manufacturing can point to production data, marketing can quantify leads generated as a result of their efforts, customer service can give data on

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Use your intranet properly – get a proper strategy!

Intranet Effectiveness

Email, video, enterprise social networks, town hall meetings – internal communicators have never had so many platforms at their disposal than they have today. And right up there is the intranet, still challenging email for the top spot in the armory of communications. It continues to be one of the most widely used and measured

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Newsweaver Campaign Outcome Surveys… 3 things you need to know

It’s been said before “Measure outcomes, not outputs”. Yeah, okay. But what does that actually mean? The theory makes perfect sense. Let’s take a large enterprise communicating with their employee base with regards to an acquisition of a competitor. Sure, it’s interesting to see if employees open the email. However, what’s really interesting is whether

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How to easily measure and set KPIs for internal communications

measure and set KPIs for internal communications

Making molehills out of mountains: taking the mental block out of measurement and KPIs for internal communication Internal communicators are well aware of the importance of measuring their work. In fact, Newsweaver’s recent Inside IC survey revealed that some 95% of IC staff recognise the importance of measurement. Those figures don’t correlate, however, with the

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Why is measurement a four letter word for internal communicators?

Why is measurement a four letter word for internal communicators?

We are constantly being told that measurement is a must for your internal communications. The message has been received – internal communicators think measurement is important. In the Newsweaver Inside IC Survey 2016, over 95% of respondents said it is important or very important to measure the impact of internal communications. However, for most internal

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Score Your Internal Communication Goals

Score your Internal Communications Goals

Data analysis can provide professionals in many walks of life, from sports to communications, with insights into their performance. However, without a focus on the bigger picture (your internal communication goals) the data may not be providing useful information. The English Premiership has returned for its nine month carousel of craziness, with the usual fanfare, hyperbole, razzamatazz

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I’d Do Anything for IC Measurement But I Won’t Do That

i would do anything for ic measurement but I wont do that

No IC Measurer left behind When responding to a survey most IC professionals say that measurement is a priority for the coming year, but the reality is that too few communicators give it the attention and time required to ingrain measurement into IC’s everyday business processes. For example, in the 2016 Gatehouse State of the

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Measuring Intranet Communications

measuring intranet communications

In the first instalment of the series Chris looks at measuring intranet communications. Earlier this year we were joined by Chris Tubb, intranet expert for a webinar on intranet measurement. It was an area of such interest to internal communicators that we asked Chris to work with us on a series of best practice guides

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