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Internal Communications Blog

Articles in Measurement

Content for internal communication audit surveys. What questions should be asked?

Internal communication audit

Internal communications expert Angela Sinickas says that when you need a comprehensive overall assessment of your entire internal communication audit program, you should consider including questions in the following categories: Communication Climate How strong are various aspects of the communication environment: timeliness, accuracy, transparency, relevance, even handedness in covering the bad/good, upward communication opportunities, and

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How to create a successful communication plan

communication plan

How to create a successful communication plan? Engage stakeholders and plan it carefully. Benjamin Franklin might never have been President of the United States but he is remembered for words as wise as any uttered by the many famous Presidents remembered for theirs. His quote that nothing can be said to be certain in this

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Technology as an enabler for effective internal communication

The internal communicators channel toolkit is ever expanding and this expansion allows for a greater opportunity to capture your audience’s attention and enhance communications within an organization. However, communicators can quickly find they are beginning to send very disparate communications and unable to measure the interaction and effectiveness of the message. Without knowing who has

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Outcome Surveys – The New Tool For Effective Team Communication

effective team communication

Rejoice, Internal Communicators, for you are unique. As far as I can tell every other business function can show data that illustrates the impact of their work. Sales can point to revenue, manufacturing can point to production data, marketing can quantify leads generated as a result of their efforts, customer service can give data on

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Use your intranet properly – get a proper strategy!

Intranet Effectiveness

Email, video, enterprise social networks, town hall meetings – internal communicators have never had so many platforms at their disposal than they have today. And right up there is the intranet, still challenging email for the top spot in the armory of communications. It continues to be one of the most widely used and measured

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Newsweaver Campaign Outcome Surveys… 3 things you need to know

It’s been said before “Measure outcomes, not outputs”. Yeah, okay. But what does that actually mean? The theory makes perfect sense. Let’s take a large enterprise communicating with their employee base with regards to an acquisition of a competitor. Sure, it’s interesting to see if employees open the email. However, what’s really interesting is whether

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How to easily measure and set KPIs for internal communications

measure and set KPIs for internal communications

Making molehills out of mountains: taking the mental block out of measurement and KPIs for internal communication Internal communicators are well aware of the importance of measuring their work. In fact, Newsweaver’s recent Inside IC survey revealed that some 95% of IC staff recognise the importance of measurement. Those figures don’t correlate, however, with the

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Why is measurement a four letter word for internal communicators?

Why is measurement a four letter word for internal communicators?

We are constantly being told that measurement is a must for your internal communications. The message has been received – internal communicators think measurement is important. In the Newsweaver Inside IC Survey 2016, over 95% of respondents said it is important or very important to measure the impact of internal communications. However, for most internal

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