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Is Content King?

content king

Author: Andrew Blacknell In the last couple of weeks, I led two sessions on “change leadership” for two different clients as part of day-long workshops with leadership teams facing very significant change.  They were well received but I left one feeling like I had missed a Kairos moment and the other thinking we didn’t address

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Top Tips for Creating a Corporate Newsroom

Corporate Newsroom

Our webinar with Abigail Levene and James Curtis of Stampa Communications on the Rise of the Corporate Newsroom was a huge success. Abigail and James know what they’re talking about, having introduced newsroom strategies and techniques to many successful organizations. We’ve distilled the main takeaways from the webinar in a handy tip sheet which is

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It’s time Internal Communicators thought like journalists – the corporate newsroom is on the rise.

Corporate Newsroom

Listening to the recent Newsweaver webinar on the Rise of the Corporate Newsroom organized by my colleague Emma Hanley was a fascinating experience, for someone who left a long career in journalism four months ago for a new role in the Internal Communications industry. Emma had organized James Curtis and Abigail Levene, directors of corporate

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How to measure return on investment (ROI) in Internal Communications? Is it time to ask a different question?

Return on investment for internal communication

First, that wonderful and inarguable fact that everybody involved in Internal Communications knows as well as they know their boss’s name (or should do, anyway):  companies with highly effective IC strategies are likely to outperform their industry peers by a factor of 3.5. That, by any measurement, is a rather amazing return on investment for

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Top 7 Internal Communications Trends for 2017

Top 7 Internal Communications Trends for 2017

Is there going to be anything radically different in 2017 compared to 2016 or, for that matter,  2015 or 2014?  A recent blog by an IC partner posed the question: The Death of Internal Communication Roles? But while the provocative headline served the purpose of attracting attention, the essence of the piece was more prosaic,

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The Power of Mobile to Enhance and Connect Organizational Communications

Employee-Apps

In light of recent reports, we invited Ciara O’Keeffe of  StaffConnect to give us her thoughts regarding the use of mobile  for organizational communications.  Imagine a scenario where a sales director is asking their CEO for budget for a new sales tool. This tool has been proven to increase sales productivity by 16%, customer satisfaction by 23%

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Strapped for cash? Survey reveals paltry IC budgets

inside-ic-internal-communications-survey-statistics-benchmarks

One-third of internal communicators have annual budgets of less than $10,000, the results of Newsweaver’s Inside IC 2016 survey have revealed. While the majority of these communicators come from companies of less than 1,000 employees, the figure is nonetheless startlingly low given the huge impact internal communications can have on a business. With huge percentages

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IC industry ‘not using mobile in spite of trends elsewhere’

inside-ic-internal-communications-survey-statistics-benchmarks

Newsweaver’s internal communications survey ‘Inside IC Survey 2016‘ has shown that the use of mobile by internal communicators is much lower than expected. Almost half of all email opens occurred on mobile phones in 2015, according to a survey by Adestra. That fact represents a major change in the way emails are received, so we

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Inside IC Survey: Is Strategy Taking Over?

Inside IC Survey: Is Strategy Taking Over?

Newsweaver and Ragan’s 2016 Internal Communication survey included an interesting development in reporting lines. Over 20% of respondents had selected “Other” for their reporting line, second behind Corporate Communications. When we reviewed the descriptions we found that one third (7%) listed the CEO/COO (or equivalent) or Head of Strategy. Could it be that the connections between

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