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Internal Communications Blog

Articles in Best Practice

Working in Internal Communications – Real Life Case Study

What are the issues facing those working in Internal Communications? What lies ahead for the future of IC? Let’s find out! We are delighted to report that last month’s first edition of Newsweaver’s Life In IC blog series, was a great success and we received a wonderful response. This week our focus is on Corporate Communications

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Top Tips for Building a Successful Business Case

buliding-a-successful-business-case

Purchasing software can be laborious process, requiring alignment across a range of individuals and functions, but this can be made much easier by having a solid business case. This post is intended to help you do just that: craft a compelling business case which will give you the best chance of obtaining the required approvals.

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Internal Communications Specialist Matt Scott On Today’s IC Challenges

Matt Scott Internal Communications Specialist

What are the issues facing Internal Communications Specialists? How are others in IC going about their jobs and what are the challenges they see ahead for their industry? These are just some of the questions we will be asking leading Internal Communicators in Newsweaver’s Life In IC blog series. Over the coming weeks we are

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[Case Study] How Centrica Grew Yammer Adoption To 95% And Are Measuring It Using Newsweaver

From Zero to Hero – How Centrica Grew Yammer Adoption To 95%

Enterprise social network (ESN) in action: Centrica Newsweaver customer Centrica is the parent company of British Gas, Bord Gais Energy, Direct Energy and several other energy brands. It employs approximately 39,000 people worldwide. With such a vast workforce, distributed around the UK and globally, both in offices and out in the field, collaboration was a

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Jamie Oliver’s recipe for effective communication isn’t rocket science, but it works

Jamie Oliver’s recipe for effective communication

OK, so we know Jamie Oliver has a particularly effective communication style. Global phenomenon, super-celebrity chef, highly successful entrepreneur, healthy eating and animal welfare campaigner, he’s got almost six million Twitter followers plus another five million on Instagram. That’s a lot of communicating. But who would have thought that when it comes to knowing perhaps

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How Good Design Can Create Effective And Engaging Internal Email

How Good Design Can Create Effective And Engaging Internal Email

Design Tips for Internal Email Communication While content may be king – a poorly designed email newsletter template can confuse the message and defeat your campaign goals. A well-built custom template can be used over and over again to send your message so it is essential that when you design your template you create one

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Respect and recognition for IC: How do we secure support from senior leadership?

Respect and recognition for IC: how do we secure support from senior leaders?

One of the most striking results from Newsweaver’s recent Inside IC survey was that four out of ten internal communicators find it difficult to get support from senior leadership. It’s a disconcerting statistic: if 40% of IC professionals aren’t getting support from senior management, it will inevitably be very difficult to justify spending time and

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Transforming the Internal Communication Function at St. Louis Children’s Hospital

Transforming the Internal Communication Function at St. Louis Children's Hospital

You’re asked to meet with senior leadership because there’s a problem. Senior leaders are concerned,they say that staff don’t comprehend the organization’s goals and are suffering from “initiative overload.” So what do you do next? This problem represented an opportunity for John Twombly, now Internal Communication Manager at St. Louis Children’s Hospital. The 280 bed

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IC industry ‘not using mobile in spite of trends elsewhere’

inside-ic-internal-communications-survey-statistics-benchmarks

Newsweaver’s internal communications survey ‘Inside IC Survey 2016‘ has shown that the use of mobile by internal communicators is much lower than expected. Almost half of all email opens occurred on mobile phones in 2015, according to a survey by Adestra. That fact represents a major change in the way emails are received, so we

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