Internal Communications Blog

Articles in Best Practice

How to create a successful communication plan

communication plan

How to create a successful communication plan? Engage stakeholders and plan it carefully. Benjamin Franklin might never have been President of the United States but he is remembered for words as wise as any uttered by the many famous Presidents remembered for theirs. His quote that nothing can be said to be certain in this

... continue reading

How to become a Strategic Advisor… We answer your questions

Strategic advisor

Newsweaver webinars are really on a roll. Interest is at an all time high and guest presenters are providing fantastic key takeaways which are practical, useful and implementable to all types of organizations. The February 2017 webinar with leadership expert Jim Shaffer on How to add measurable results and value as a strategic advisor was

... continue reading

Connecting Internal Communication Strategy to Business Strategy for Big Results

Communication Strategy

Many businesses under-perform because functional department strategies such as communication strategy are misaligned with the overarching business strategy. The misalignment diffuses energy and saps productivity. It’s also avoidable. Last year I went to New Orleans to conduct a special three-hour workshop at the World Conference of the International Association of Business Communicators (IABC). This confirmed my

... continue reading

Use your intranet properly – get a proper strategy!

Intranet Effectiveness

Email, video, enterprise social networks, town hall meetings – internal communicators have never had so many platforms at their disposal than they have today. And right up there is the intranet, still challenging email for the top spot in the armory of communications. It continues to be one of the most widely used and measured

... continue reading

Unleash the power of storytelling: Build trust, win hearts and change minds

Power of Storytelling

There is nothing more engaging than a great story teller and Rob Biesenbach knows all about it, especially the invaluable role storytelling can play in the world of internal communications today. Rob is a communication professional, an actor and very much in-demand speaker, and last month we collaborated on what turned out to be  a

... continue reading

Working in Internal Communications – Real Life Case Study

What are the issues facing those working in Internal Communications? What lies ahead for the future of IC? Let’s find out! We are delighted to report that last month’s first edition of Newsweaver’s Life In IC blog series, was a great success and we received a wonderful response. This week our focus is on Corporate Communications

... continue reading

Top Tips for Building a Successful Business Case


Purchasing software can be laborious process, requiring alignment across a range of individuals and functions, but this can be made much easier by having a solid business case. This post is intended to help you do just that: craft a compelling business case which will give you the best chance of obtaining the required approvals.

... continue reading

Internal Communications Specialist Matt Scott On Today’s IC Challenges

Matt Scott Internal Communications Specialist

What are the issues facing Internal Communications Specialists? How are others in IC going about their jobs and what are the challenges they see ahead for their industry? These are just some of the questions we will be asking leading Internal Communicators in Newsweaver’s Life In IC blog series. Over the coming weeks we are

... continue reading