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Newsweaver named one of the Best Places to Work 2015

Newsweaver has been named as one of the Best Places to Work  2015  in the SME category listing published by The Great Place To Work Institute Ireland on 25 February 2015. This is the first time the company has submitted an entry for consideration and has been ranked among the top tier of places to

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Driving the success of your social strategy with email marketing

What is the secret to success in today’s digital world? It’s moving beyond marketing in silos – to a multichannel strategy where email and social media work together. Here are three tips to help you make email the glue in your social media strategy: 1- Share your social networks in your newsletter Promote your company’s

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Videos in email marketing … what’s best right now?

The possibility of playing video directly within an email has been ‘on the horizon’ and rising quickly. Video in email marketing Smartphones (esp iOS), using HTML5, can now support video playing in email clients. Embedding videos vs linking to videos is something marketers need to revisit in their email marketing strategy on a regular basis.

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Channel that consumers trust most: email

The DMA UK has just released new research:  Customer Acquisition Barometer 2014, for any marketers who are placing an emphasis this year on building an in-house database of leads, this will make for interesting reading. Great news for email marketing Consumers say the best channels for getting the information they want is email and the

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Email marketing is producing measureable ROI for marketers

Does email marketing produce measureable ROI? Yes, it certainly can.  MarketingSherpa recently posted a chart laying out the results of their question “Which statement best describes your organization’s perception of email marketing’s ROI (return on investment) at budget time?” Marketers say there is ROI value in email marketing Email marketing is producing an ROI for

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Email Marketing Insight Report 2013

This is the fifth year we’ve been surveying Irish marketers to gain insight into how they are using email within their overall marketing strategy. The 2013 survey will be of interest to those who’d like to gain insight into the emerging trends and attitudes towards email marketing in Ireland. Increasing the effectiveness of email marketing

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The 7 myths of email marketing

Email marketing should be more than just following urban marketing legends Alchemy Worx email marketing agency always provides lots of statistics around email marketing metrics, and they don’t disappoint with this infographic – offering up some myth-busting insight:   Myth: ‘The best time to send emails is 3pm on Thursday’   99% of opens happen

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Website Email Conversion Rate for email marketing list growth

Jeanne Jennings of AlchemyWorx recently wrote about a simple but insightful metric to use to track email marketing list growth from your website. Posted on the Only Influencers blog, Jeanne talks about the importance of tracking where your subscribes are coming from – and starts with the website. For example, do you know how well

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Email marketing take aways from the Email Design Conference in London

It was Monday October 28th  just before the storm hit but even that could not stop the hundreds of email marketing geeks excitedly gathering at The Email Design Conference in London. Talk of the storm quickly waned as we all got together to share stories and ideas about Email Design. Elliot Ross was the final

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Participate in the DMA UK’s email marketing client report

The DMA UK’s Email Marketing Council have just launched  their 7th annual National client email survey. If you are a UK marketer, please consider participating in this Annual National Client Email Marketing Report so the results will reflect one of the most up to date resources for UK email marketing research. The survey has always

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