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Driving the success of your social strategy with email marketing

  August 14, 2014

Posts Categorized: Email Design

Videos in email marketing … what’s best right now?

Posted by & filed under Email Design, Email Marketing, Email Marketing.

The possibility of playing video directly within an email has been ‘on the horizon’ and rising quickly. Video in email marketing Smartphones (esp iOS), using HTML5, can now support video playing in email clients. Embedding videos vs linking to videos is something marketers need to revisit in their email marketing strategy on a regular basis…. Read more »

Designs we ❤: The Bond Buzz Newsletter

Posted by & filed under Email Design, Email Marketing.

“What I love most about the new BOND Buzz design is the flexibility;Bond can now create four very different style newsletters from one template.”   “Our customer, Bond Adapt, felt ”The BOND Buzz’ existing design was in need of a general update, which included refreshing the layout, and updating the look and feel to tie… Read more »

Designs we ❤: Map Matters Newsletter

Posted by & filed under Email Design, Email Marketing.

“Rob from centremapslive.com really wanted a fresh and modern take on their brand. Their old newsletter was crammed full of great content, but the layout was making it difficult to read. My chief aim was to design a newsletter that was clutter-free, easy to scan and well structured – with a unique and modern identity… Read more »

Looking Good Everywhere

Posted by & filed under Email Design, Email Marketing.

Denise Cox, our lead consultant at Newsweaver, recently conducted a webinar about Design Strategy (you can view the recorded version here).  I worked with her in covering the approaches needed to make sure your email marketing design displays well and as intended on all platforms – from desktop, laptop, tablets to mobile. This article is… Read more »

Optimise email newsletters for print

Posted by & filed under Email Design, Email Marketing.

Have you thought about how email can be optimised for an offline experience? Perhaps you’ve only thought of email as a digital medium, however it’s important to remember that we don’t limit ourselves to reading emails online. Many of us choose to print out emails. For example printed out as part of the online research… Read more »