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Email Marketing Blog

Articles in Email Design

Videos in email marketing … what’s best right now?

The possibility of playing video directly within an email has been ‘on the horizon’ and rising quickly. Video in email marketing Smartphones (esp iOS), using HTML5, can now support video playing in email clients. Embedding videos vs linking to videos is something marketers need to revisit in their email marketing strategy on a regular basis.

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Email marketing take aways from the Email Design Conference in London

It was Monday October 28th  just before the storm hit but even that could not stop the hundreds of email marketing geeks excitedly gathering at The Email Design Conference in London. Talk of the storm quickly waned as we all got together to share stories and ideas about Email Design. Elliot Ross was the final

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What images have the most impact in your email marketing?

AlchemyWorx does quite a bit of research into every area of email marketing, and the agency always tackles topics that are of huge interest to marketers. A recent look at the use of images within the email revealed some interesting results. They tested one edition of an email marketing newsletter with images portraying different meanings

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Designs we ❤: The Bond Buzz Newsletter

“What I love most about the new BOND Buzz design is the flexibility;Bond can now create four very different style newsletters from one template.”   “Our customer, Bond Adapt, felt ”The BOND Buzz’ existing design was in need of a general update, which included refreshing the layout, and updating the look and feel to tie

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5 Reasons to redesign your email template (+ before/after examples)

One of the questions our design team regularly gets asked is ‘how do we know it’s time to do a redesign of our newsletter template?’  It’s a good question, as it’s important to regularly check to ensure your template is still working as well as it did originally.  I’ve created a list of potential situations

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Designs we ❤: Map Matters Newsletter

“Rob from really wanted a fresh and modern take on their brand. Their old newsletter was crammed full of great content, but the layout was making it difficult to read. My chief aim was to design a newsletter that was clutter-free, easy to scan and well structured – with a unique and modern identity

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Why, when and how to make your email template mobile friendly

As we all know, smartphone usage is continually on the rise and we can’t ignore the fact that it’s now more likely than ever that your email will be viewed on a mobile device. This poses some challenges for marketers who want to make sure their carefully crafted emails get read and their efforts pay

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Looking Good Everywhere

Denise Cox, our lead consultant at Newsweaver, recently conducted a webinar about Design Strategy (you can view the recorded version here).  I worked with her in covering the approaches needed to make sure your email marketing design displays well and as intended on all platforms – from desktop, laptop, tablets to mobile. This article is

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Optimise email newsletters for print

Have you thought about how email can be optimised for an offline experience? Perhaps you’ve only thought of email as a digital medium, however it’s important to remember that we don’t limit ourselves to reading emails online. Many of us choose to print out emails. For example printed out as part of the online research

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