Business of Email

Email Marketing Blog.

Research & Benchmarking

A quick guide to email delivery & inbox placement (Pt. 2)

In part 1 I looked at the bad practices that can affect the general health of your mailing list. It’s important because it can impact your email delivery rates – and can even prevent all your emails from reaching the inbox. In this post I look at best practices for collecting email addresses of new…

Research & Benchmarking

A quick guide to email delivery & inbox placement (Pt. 1)

I’m often asked by customers how to ensure email delivery of their newsletters into the subscribers’ inbox. I’m going to address this in two parts – this One – the role your Mailing List plays in delivery, and in Part Two I’ll take a look at the sign-up form and subscription process. The quality of…

Email Marketing

What the new Gmail tabs mean to email marketing

Our email marketing customers have been enquiring about the new Gmail tabs, and what impact it will have on their results. I recently sat down with Ian Kenefick, Delivery Analyst at Newsweaver to take a look at this new Google innovation. You can read my overview of our points: We’re taking a view that this…

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