Business of Email

Email Marketing Blog.

Research & Benchmarking

The 7 myths of email marketing

Email marketing should be more than just following urban marketing legends Alchemy Worx email marketing agency always provides lots of statistics around email marketing metrics, and they don’t disappoint with this infographic – offering up some myth-busting insight. Myth: ‘The best time to send emails is 3pm on Thursday’ 99% of opens happen in the…

Research & Benchmarking

Website email conversion rate for email marketing list growth

Jeanne Jennings of AlchemyWorx recently wrote about a simple but insightful metric to use to track email marketing list growth from your website. Posted on the Only Influencers blog, Jeanne talks about the importance of tracking where your subscribes are coming from – and starts with the website. For example, do you know how well…

Best Practice

Participate in the DMA UK’s email marketing client report

The DMA UK’s Email Marketing Council have just launched  their 7th annual National client email survey. If you are a UK marketer, please consider participating in this Annual National Client Email Marketing Report so the results will reflect one of the most up to date resources for UK email marketing research. The survey has always…

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