Business of Email

Email Marketing Blog.

Email Marketing

Ten things that will make your newsletter sticky

Continuing on with the ‘ten things’ theme. 🙂 Here are some ideas that could make your email newsletter more interactive, or sticky. When readers engage, they’re more likely to respond – and also keep opening. You’ll notice a theme here also – the insight you’ll gain from the communications coming back to you should be…

Best Practice

Ten things to spice up an email newsletter

No matter what product and/or service your company offers, your email newsletter can provide the information your readers want AND offer a little spice and fun that makes it a pleasure to read. If it’s a pleasure to read, they’ll probably open it again. Here are some of my ideas: 1. A friendly voice –…

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