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Email Marketing

Latest DMA UK Email Benchmark Report

The Direct Marketing Association’s Email Marketing Council has released the Q2 2009 Email Benchmarking Report. In this quarter’s report, email shows a consistent pattern of growth. Volumes have increased, and contacts per month rose for the first time in a year. Everything points to a growing confidence in this channel. Interesting to note email used for acquisition…

Email Marketing

Clarity trumps persuasion

I am at the MarketingSherpa Email Summit 2010 here in Miami  soaking up the sun doing two of my favourite things – talking about and hearing about all things email. I’ll be sharing some key takeaways with you soon. (Including research from Bob Johnson of IDG showing the difference between what content marketers think B2B…

Email Marketing

Internal email newsletters make information manageable

“Information is Power; And Too Much Information Overwhelms workers” [Investor’s Business Daily]. This interesting article puts forth the idea that too much information in today’s economy simply overwhelms workers: The proliferation of information sources and information stores makes it difficult for managers to find the true value in data. Most companies spend 90% of time…

Email Marketing

Email’s place in the Travel and Tourism sector

I recently spoke at a Tourism Ireland’s eSymposium event, “Engaging Your Customers Online”. It was well organised, and there were an interesting range of speakers offering their insights into the challenges that marketers in this sector face. The day was filled with talk about the huge impact social networking, Word of Mouth (WOM) and User…

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