Business of Email

Email Marketing Blog.

Best Practice

A new home, a new look – same great content

My blog is now featured within the Newsweaver website – and I’m loving the new look, the new logo – and all of that… I’ll still be blogging all email all the time.. but I’m not the only one with expertise in email around here! I’ll soon be joined by other members of the Newsweaver…

Email Marketing

DMA/eec email conference

I am hosting an hour session on email newsletters during the conference. In the session I’ll be taking attendees through the process of getting the best results when using email newsletters. I’m delighted to say that Newsweaver customer Adam Williams (Head of Publishing for the Association of Chartered Certified Accountants) has agreed to share his…

Email Marketing

Offline to Online sign up example

Here’s a good example – personally experienced – of an offline subscribe that move people from off-line (in the shop) to (online) an email newsletter. Who: UK fashion shop Wallis. I was at the register and the sales person invited me to register in the guest book, and made it clear what I was signing…

Email Marketing

Handling Unresponsive Subscribers

Deliverability experts ReturnPath have just published an interesting report about marketing to non-responsive subscribers. This is an area I often talk about in my talks – it’s not just what your subscribers DO it’s very much what they DON’T do as well. Deliverability experts ReturnPath have just published an interesting report about marketing to non-responsive…

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