Business of Email

Email Marketing Blog.

Research & Benchmarking

What is the best day to send your email marketing?

What is the most asked question in email marketing? Without a doubt it is – what’s the best day to send? Here are a few of MarketingSherpa’s findings: Finding: Weekend email marketing sends are the least effective. Sunday was rated the least effective day to send emails, with Saturday following close behind. Finding: Tuesday was…

Best Practice

Email marketing is producing measureable ROI for marketers

Does email marketing produce measureable ROI? Yes, it certainly can. MarketingSherpa recently posted a chart laying out the results of their question “Which statement best describes your organization’s perception of email marketing’s ROI (return on investment) at budget time?” Marketers say there is ROI value in email marketing Email marketing is producing an ROI for 60%…

Research & Benchmarking

Email Marketing Insight Report 2013

This is the fifth year we’ve been surveying Irish marketers to gain insight into how they are using email within their overall marketing strategy. The 2013 survey will be of interest to those who’d like to gain insight into the emerging trends and attitudes towards email marketing in Ireland. Increasing the effectiveness of email marketing…

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