Business of Email

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Email Marketing

Irish software company to exhibit at the UK’s largest marketing exhibition

Cork, Ireland, 22nd February, 2010 — Irish Software Company Newsweaver announces that it will exhibit at the UK’s biggest multi-channel marketing, media and advertising show; Technology For Marketing & Advertising 2011 (Stand E57). The TFM&A exhibition will be held from 1st – 2nd March 2011 at The Earls Court Exhibition Centre in London. Now in…

Research & Benchmarking

Newsweaver to exhibit at the UK’s largest Marketing Exhibition

Newsweaver will exhibit at the UK’s biggest multi-channel marketing, media and advertising show; The Technology for Marketing & Advertising 2011 (Stand E57). The TFM&A exhibition will be held from 1st – 2nd March 2011 at The Earls Court Exhibition Centre in London. Now in its 11th year, The TFM&A is the largest and most established…

Email Marketing

MarketingSherpa: Top tracked email metrics

This newly published chart from MarketingSherpa reveals an interesting development: marketers are beginning to look to clickthrough rates as a more significant indicator of engagement than the ‘open’ rate. While the open rate on its own has never given the complete picture of engagement, it has up to now been the most popular benchmark of the…

Email Marketing

Email newsletters remain best tool for supplementing a website

In a recent UseIt email alert Jakob Nielsen writes about findings in his organisation’s fourth “Email Newsletter Usability” report. Despite challenges, email newsletters remain an essential tool for marketers; but only a well-presented, content-of-value opt-in email newsletter. (Read more about the report) For this blog post I want to focus on one aspect mentioned by…

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