Business of Email

Email Marketing Blog.

Research & Benchmarking

Take the short survey: Email Marketing in Ireland

Newsweaver and The Marketing Insitute of Ireland are conducting our third Insight Report survey on Email Marketing in Ireland. If you are a marketer in Ireland we invite you to participate in the survey – it will take only 5 minutes to complete and all answers will be treated in strictest confidence. We will send…


Free Email Marketing Webinar for the Professional Services

Email marketing: 10 strategies to grow clients, brand awareness and revenue. Newsweaver is hosting a Free Email Marketing Webinar for Professional Services on Wednesday 13th April, 2011 at 3pm GMT. Email is an essential communication tool for this industry.  No matter what size your company is, email  is the most cost effective way of retaining…

Email Marketing

“The money is in our email list” — Knuttel Prints

This case study highlights a brilliant marriage of social media and email to drive sales. Newsweaver customer Knuttle Prints sells giftware and prints by acclaimed Irish sculptor and painter Graham Knuttel. Niall Newman’s company Social Media Zen was tasked to drive sales. Here’s how he combined social with email to drive sales: Launches an online…

Email Marketing

Emailing to house list both highly effective and commonly used

MarketingSherpa charts offer interesting insight into what your peers in the industry are saying about various aspects of their email marketing efforts. This new chart shows what B2B Marketers are finding to be effective tactics: House Lists offer best results Emailing to house lists is by far the most commonly used email marketing tactic, as…

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