Business of Email

Email Marketing Blog.

Research & Benchmarking

Videos in email marketing… what’s best right now?

The possibility of playing video directly within an email has been ‘on the horizon’ and rising quickly. Video in email marketing Smartphones (esp iOS), using HTML5, can now support video playing in email clients. Embedding videos vs linking to videos is something marketers need to revisit in their email marketing strategy on a regular basis.…

Email Marketing

Channel that consumers trust most: email

The DMA UK has just released new research: Customer Acquisition Barometer 2014, for any marketers who are placing an emphasis this year on building an in-house database of leads, this will make for interesting reading. Great news for email marketing Consumers say the best channels for getting the information they want is email and the brand’s…

Research & Benchmarking

Opens and clicks are so last year

If your idea of doing email marketing is blasting out an email to your list, making a note of opens and the clicks – and then moving on to your other marketing tasks, you are missing out on one of the most powerful marketing channels available today. Email marketing can deliver ROIs of up to…

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