Business of Email

Email Marketing Blog.

Research & Benchmarking

A quick-guide to email deliverability

Delivery of email into the inbox is a huge – and important – area of discussion. The recently published DMA UK Email Marketing Council’s Guidance on “Email Deliverability” provides a good, jargon-free deep-dive into this topic. Here are the top level takeaways: Email “reputation”. Organisations, such as Internet Service Providers (ISP), that manage incoming email…

Email Marketing

How to re-engage subscribers (Pt. 1)

To me, one of the most exciting elements of email marketing is the fact that you can measure what your readers did NOT do. It’s powerful because you now have the ability to segment and target your emails to specifically reach subscribers who are not opening and engaging with your emails. What immediate action can…

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