Business of Email

Email Marketing Blog.

Best Practice

Should you use rented lists for B2B email marketing?

The issue of renting lists often comes up when a company is first embarking on email newsletter marketing and don’t have what they consider to be a ‘big enough’ list. It also comes up when a marketing department is feeling the pressure to build their mailing lists. I call this the “Load and Send” syndrome. An…

Email Marketing

New reporting for readership on mobile devices

Newsweaver announces a new software release, which includes new Reporting Intelligence on Mobile Devices and a new Admin Dashboard, which gives customers even more power to manage their accounts. New Reporting for Readership on Mobile Devices New reporting now illustrates a breakdown of readership on Mobile Devices, further empowering customers with the data necessary to…

Email Marketing

Use business intelligence to segment your emails

There are three types of business intelligence you can collect from email marketing: Existing (what you have already on the subscriber), collected (what subscribers provide, as in sign up forms) and generated (metrics resulting from your email sends). I’m going to do a series of these posts, highlighting an example for each of  three. Today’s…

Best Practice

How to re-engage subscribers (Pt. 2)

Previously I suggested taking immediate action with subscribers who have not engaged with your emails by segmenting and targeting a re-send of that publication. The next step is to use your business intelligence to TREND subscriber activity over time. This will give you an accurate view of how engaged your readers are from both a…

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