Business of Email

Email Marketing Blog.

Email Marketing

Poppulo, our new home for internal communications

Companies evolve and so do we, Poppulo is the new home for our internal communications solution. While our name is changing, so too is our software platform – Poppulo now offers more solutions than ever before: Email. Analytics. Events. Campaign Outcome Reporting. Surveys. Advisory Services. And more… What is Poppulo? As part of the rebrand,…

Email Marketing

Newsweaver: one of Ireland’s best employers

Leading innovator has global corporation giants as clients. A pioneering Irish high-tech company with global blue-chip clients has been named one of the country’s best employers. Newsweaver, the groundbreaking communications technology company with clients such as Rolls-Royce, Nike, Shell, Aon Hewitt, amongst many more FTSE 100 and Fortune 1000 companies, has been shortlisted in the…

Research & Benchmarking

The three elements that will determine the success of your survey

Here are three elements of a survey that can lead to failure or success: 1. The survey is complicated or confusing To fail: Questions are double-barreled or measure two different things. Both negatively worded and positively worded statements are used in the survey. Different rating scales are used. These types of questions provide mixed results, as…

Social Media

Driving the success of your social strategy with email marketing

What is the secret to success in today’s digital world? It’s moving beyond marketing in silos – to a multichannel strategy where email and social media work together. Here are three tips to help you make email the glue in your social media strategy: 1. Share your social networks in your newsletter Promote your company’s…