DMA/eec email conference

I am hosting an hour session on email newsletters during the conference. In the session I’ll be taking attendees through the process of getting the best results when using email newsletters. I’m delighted to say that Newsweaver customer Adam Williams (Head of Publishing for the Association of Chartered Certified Accountants) has agreed to share his experiences and strategies for integrating email newsletters within his global organization with us during the session.

When we are speaking at the Conference: Wednesday, 3 November What time: 11: 45 – 12:45 Title: “Putting Email Newsletters at the Center of Your Email Marketing Strategy” Speakers: Denise Cox, email communications specialist, Newsweaver, and Adam Williams, Head of Publishing for the Association of Chartered Certified Accountants (ACCA)

Overview: Email newsletters should be at the foundation of any email marketing strategy within an organisation. Learn how to use this powerful communication tool to nurture customers, generate leads and stand out in the inbox and get opened. Hear from a high profile publisher how they’d successfully created and implemented an organisation-wide strategy to implement email newsletter within this traditionally print driven environment.