webinar: personalisation in five easy steps....

Submitted by denise cox on Mon, 01/30/2012 - 17:49

Join me this Wednesday at 3pm GMT as I take you through what you need to know to increase personalisation in your emails (including why it's worth doing!). I have some great examples - you're sure to have take away ideas you can apply to your own email marketing campaigns.

When: Wednesday, 1st February 2012, 3pm (GMT)
Duration: 45 minutes including Q&A
Host: denise cox, Lead Email Consultant, Newsweaver

During this informative free webinar, denise cox, lead consultant with Newsweaver will take you through the steps needed to personalise your emails. You will also learn why you should personalise, what data to use and which are the most powerful elements of your email to personalise.

Register now

Ten ideas for building your lead generation list

Submitted by denise cox on Tue, 10/25/2011 - 16:40

I've covered this before - but I'm asked so often about it, I'm visiting this subject again .....

Ideas for building that most valuable of assets to a company with lead generation goals: The in-house mailing list.

Offer incentives such as a whitepaper for download, a money-off voucher or such.
Remind them to "forward to a friend". Sixty-five percent of newsletter subscribers take it upon themselves to do this (and it is a powerful referral), but it doesn't hurt to invite them to do this.
When you advertise offline or online, include a shortened link to sign up or email address to sign up to the newsletter - both should be easy to remember so they can do it after seeing the ad.
Events: Webinars, tradeshows or conventions - take time to ask attendees' to sign up to your newsletter.
Take advantage of networking. If it's an in-person event, ask new contacts for permission to opt them into your newsletter. For online networking, such as discussion forums and LinkedIn, embed information in your created profile for that outlet.
Include a link to the newsletter in your email signature file.
Include a link to the newsletter in your business card.
Post your newsletter on your social networks - there's a good chance you are reaching people who are not subscribers, and it's an opportunity to get new sign ups.
Give your readers the tools to share your newsletter to their own social networks - again reaching potential new subscribers.
Provide an opt-in form for your newsletter. Make sure it's featured prominently on your website, and as a permanent link in your newsletter design - as well as on your social networks.

Do you collect too much data?

Submitted by denise cox on Thu, 08/06/2009 - 11:33

Retention Is The New Acquisition Strategy

Submitted by denise cox on Mon, 07/27/2009 - 09:13

I've nicked this post's header from an excellent recent article by David Baker. "Retention Is The New Acquisition Strategy" It is an essential manifesto for B2B marketers: RETENTION. As marketers know, it is less expensive to retain a customer than to find a new one. An existing customer is easier to up-sell and cross-sell to. But retaining a customer in this day and age is more challenging. Partly due to the economy, but also because of the internet.

Irish Marketers: Take the Marketing Institute Email Marketing Survey

Submitted by denise cox on Fri, 06/26/2009 - 16:50

The rapid increase in the use of email as a marketing tool prompted the Marketing Institute to examine email marketing in more detail. Last year, we compiled Ireland’s first Email Marketing Insight Report, in association with Newsweaver.

The report provided interesting information on the use of email as a marketing tool and the opinions and experience of marketing professionals using email marketing.

Do-not-reply email addresses: anti-social networking

Submitted by denise cox on Wed, 07/02/2008 - 15:28

I recently spoke at the Inbox/Outbox conference held in London 17/18 June. I sat in on Nate Elliott of JupiterResearch's keynote talk (very informative) about email trends in the context of online communications ...

60%: The percentage of people who complete a sign up process

Submitted by denise cox on Thu, 05/29/2008 - 09:43

This is just one of the stats I picked up at the Email Newsletter Usability one day event last week in London. It was based on the Nielsen Norman Group's recently released third edition of their Email Newsletter Usability report. The session was presented by Amy Schade, who co-authored the three studies with Jakob Nielsen.

Ten things to spice up an email newsletter

Submitted by denise cox on Thu, 03/06/2008 - 17:04

No matter what product and/or service your company offers, your email newsletter can provide the information your readers want AND offer a little spice and fun that makes it a pleasure to read. If it's a pleasure to read, they'll probably open it again. Here are some of my ideas: 1. A friendly voice - Create a tone for your newsletter â€“ sort of a virtual warm yet business-like handshake.

AHIR - Acronyms Hinder Instant Recognition

Submitted by denise cox on Fri, 09/14/2007 - 17:19

An acronym is a word formed from the initial letters or groups of letters of words or phrases. I regularly receive email newsletters in which the company's name is shortened to an acronym - often in every instance: the From field, the Subject Line and in the body of the newsletter. Something along these lines: From: IDN /Subject: The IDN August Newsletter If I'm not familiar with the

Email newsletters can capitalise on B2B search habits

Submitted by denise cox on Tue, 06/05/2007 - 09:39

"Currently 80% of web users visit a search engine website every day, actively looking for products, services or information. Within the B2B world, 93.2% of customers use the Internet to research a purchase. In fact, it's listed as the "first resource" by 63.9% of respondents." (Source: Base one Search) How an email newsletter can take advantage of this: 1.

ezine strategy